{"product_id":"pazarlama-ve-marka-yonetimi","title":"Pazarlama ve Marka Yönetimi","description":"\u003cdiv style=\"text-align: center;\"\u003e\u003cb\u003ePazarlama  ve Marka Yönetimi  - 5 Hafta 10 Saat \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003e'\u003cem\u003eRekabette sürdürülebilir başarıyı \u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cem\u003eyakalamanın yollarını keşfedin.'\u003c\/em\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul style=\"margin-bottom: 0cm; margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli style=\"margin: 0cm 0cm 8pt; line-height: 18.4px; font-size: 12pt; font-family: Aptos, sans-serif;\" class=\"MsoNormal\"\u003e\u003cb\u003ePROGRAMIN AMACI\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Aptos, sans-serif;\"\u003eBu program, katılımcıların modern pazarlama dinamiklerini, dijital dönüşümü ve marka yönetiminin stratejik yönlerini bütüncül bir şekilde kavramalarını amaçlamaktadır.\u003c\/span\u003e\u003cspan style=\"font-family: Aptos, sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Aptos, sans-serif;\"\u003eEğitim sonunda katılımcılar, hem teorik bilgi hem de pratik uygulamalar aracılığıyla markalarını güçlendirebilecek, sürdürülebilir büyüme stratejileri geliştirebilecek ve çağın pazarlama trendlerini iş süreçlerine entegre edebilecek donanıma sahip olacaklardır.\u003c\/span\u003e\u003cspan style=\"font-family: Aptos, sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8pt; font-size: 12pt; font-family: Aptos, sans-serif; line-height: 18.4px;\" class=\"MsoNormal\"\u003e\u003cb\u003ePROGRAM KAZANIMLARI\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm 0cm 8pt; font-size: 12pt; font-family: Aptos, sans-serif; line-height: 18.4px;\" class=\"MsoNormal\"\u003e\u003cb\u003eProgramın sonunda katılımcılar:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-bottom: 0cm; margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli style=\"margin: 0cm 0cm 8pt; line-height: 18.4px; font-size: 12pt; font-family: Aptos, sans-serif;\" class=\"MsoNormal\"\u003eMüşteri odaklı pazarlama stratejisi geliştirebilir.\u003c\/li\u003e\n\u003cli style=\"margin: 0cm 0cm 8pt; line-height: 18.4px; font-size: 12pt; font-family: Aptos, sans-serif;\" class=\"MsoNormal\"\u003eMarka kimliği, imajı ve değerinin yönetimini kavrar.\u003c\/li\u003e\n\u003cli style=\"margin: 0cm 0cm 8pt; line-height: 18.4px; font-size: 12pt; font-family: Aptos, sans-serif;\" class=\"MsoNormal\"\u003eDijital pazarlama araçlarını stratejik kullanabilir.\u003c\/li\u003e\n\u003cli style=\"margin: 0cm 0cm 8pt; line-height: 18.4px; font-size: 12pt; font-family: Aptos, sans-serif;\" class=\"MsoNormal\"\u003eKendi markası için konumlandırma ve iletişim planı oluşturabilir.\u003c\/li\u003e\n\u003cli style=\"margin: 0cm 0cm 8pt; line-height: 18.4px; font-size: 12pt; font-family: Aptos, sans-serif;\" class=\"MsoNormal\"\u003eMüşteri deneyimi ve sadakati stratejileri tasarlayabilir.\u003c\/li\u003e\n\u003cli style=\"margin: 0cm 0cm 8pt; line-height: 18.4px; font-size: 12pt; font-family: Aptos, sans-serif;\" class=\"MsoNormal\"\u003eKriz ve itibar yönetimi süreçlerinde doğru aksiyon planları kurgulayabilir.\u003c\/li\u003e\n\u003cli style=\"margin: 0cm 0cm 8pt; line-height: 18.4px; font-size: 12pt; font-family: Aptos, sans-serif;\" class=\"MsoNormal\"\u003eGeleceğin trendlerini (AI, sürdürülebilirlik, veri analitiği) markasına entegre edebilir.\u003c\/li\u003e\n\u003cli style=\"margin: 0cm 0cm 8pt; line-height: 18.4px; font-size: 12pt; font-family: Aptos, sans-serif;\" class=\"MsoNormal\"\u003eHazırlayacağı\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eMini Marka Strateji Planı\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eile öğrendiklerini uygulamaya dönüştürür.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: Aptos, sans-serif; text-transform: uppercase;\"\u003ePROGRAMIN SONUÇLARI\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003eBu programın sonunda katılımcılar, sadece bilgi değil;\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003estratejik düşünme, uygulama becerisi ve profesyonel sunum deneyimi kazanır.\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003eHazırlanan marka strateji planları, katılımcının kariyerine veya işine doğrudan\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003ekatkı sağlayacak somut projelere dönüşür.\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003eProgram sonunda başarılı olan katılımcılar, isteğe bağlı olarak üniversite onaylı ve uluslararası geçerli sertifika alma hakkı kazanırlar.\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cspan style=\"font-family: Aptos, sans-serif; text-transform: uppercase;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: Aptos, sans-serif;\"\u003ePROGRAM YAPISI VE İÇERİĞİ\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cb\u003e1. HAFTA – PAZARLAMANIN TEMELLERİ VE GELİŞİMİ\u003c\/b\u003e\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cb\u003eKONU BAŞLIKLARI:\u003c\/b\u003e\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003emodern pazarlama anlayışı (4p’den 7p’ye)\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003emüşteri değeri, ihtiyaç ve beklentiler\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003epazarlama süreci ve müşteri odaklı yaklaşım\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003edavranışsal ekonomi ve tüketici psikolojisi\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003epazarlamanın dijital dönüşümü (yapay zekâ, kişiselleştirme, deneyimsel pazarlama)\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cb\u003eUYGULAMA \/ VAKA ANALİZİ\u003c\/b\u003e\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003egünlük hayattan yaratıcı pazarlama kampanyalarının analizi\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e(coca-cola “isimli şişe”, apple lansmanları, netflix içerik stratejisi vb.)\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003ekatılımcılardan kendi sektörlerinden müşteri ihtiyaçlarını tanımlama çalışması\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003emini rol play: katılımcılar küçük gruplara ayrılıp “müşteri” ve “marka temsilcisi” rollerini üstlenerek ihtiyaç keşfi yapar\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003etrend gösterimi: katılımcılara tiktok, ınstagram, youtube’dan güncel “viral pazarlama” örnekleri izletilir ve pazarlama teorisiyle bağlantı kurulur.\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cb\u003e2. HAFTA – MARKA YÖNETİMİNE GİRİŞ\u003c\/b\u003e\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cb\u003eKONU BAŞLIKLARI:\u003c\/b\u003e\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003emarka ve ürün farkı\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003emarka kimliği, imajı, kişiliği\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003emarka değeri (brand equity)\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003ekonumlandırma stratejileri\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cb\u003eUYGULAMALAR:\u003c\/b\u003e\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003eglobal markaların stratejilerinin analizi\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003ekatılımcıların kendi markaları için “konumlandırma haritası” çalışması\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cb\u003e3. HAFTA – PAZARLAMA STRATEJİLERİ VE DİJİTAL PAZARLAMA\u003c\/b\u003e\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cb\u003eKONU BAŞLIKLARI:\u003c\/b\u003e\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003esegmentasyon ve hedef pazar seçimi\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003epazarlama karması (7p) derinlemesine inceleme\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003edijital pazarlama araçları (seo, sosyal medya, içerik ve influencer marketing)\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003emüşteri yolculuğu (customer journey)\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cb\u003eUYGULAMA \/ VAKA ANALİZİ\u003c\/b\u003e\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003ekatılımcıların markaları için müşteri yolculuğu haritası çıkarmaları\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003esosyal medya üzerinden örnek kampanya tasarımı\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cspan style=\"font-family: Aptos, sans-serif; text-transform: uppercase;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cb\u003e4. HAFTA – MARKA İLETİŞİMİ VE DENEYİMİ\u003c\/b\u003e\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cb\u003eKONU BAŞLIKLARI:\u003c\/b\u003e\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003eentegre pazarlama iletişimi (ımc)\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003ereklam, halkla ilişkiler ve marka hikâyesi (storytelling)\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003edeneyimsel pazarlama ve müşteri bağlılığı\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003emarka toplulukları ve sadakat yönetimi\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cb\u003eUYGULAMALAR:\u003c\/b\u003e\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003ebaşarılı reklam kampanyalarının analizi\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003ekatılımcı markaları için hikâye yazımı ve sunum\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cb\u003e5. HAFTA – MARKA YÖNETİMİNDE GELECEK VE UYGULAMA PROJESİ\u003c\/b\u003e\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cb\u003eKONU BAŞLIKLARI:\u003c\/b\u003e\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003esürdürülebilirlik, etik ve sosyal sorumluluk\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003emarka kriz yönetimi ve itibar yönetimi\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003egeleceğin trendleri (yapay zekâ, veri odaklı pazarlama)\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003egenel değerlendirme ve kapanış oturumu\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cb\u003eUYGULAMA \/ VAKA ANALİZİ\u003c\/b\u003e\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003emini marka strateji planı hazırlığı\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003egrup sunumları ve tartışmalar\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cspan style=\"font-family: Aptos, sans-serif; text-transform: uppercase;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cb\u003eKİMLER KATILMALI?\u003c\/b\u003e\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003ebu program;\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cb\u003epazarlama ve iletişim profesyonelleri:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003ekariyerinde gelişim arayan, stratejik bakış açısını güçlendirmek isteyenler\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cb\u003ekurumsal çalışanlar:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eşirketinde pazarlama, satış, iletişim veya marka ile ilgilenen ekip üyeleri\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cb\u003egirişimciler ve kobi sahipleri:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003emarkasını profesyonel şekilde konumlandırmak ve büyütmek isteyenler\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cb\u003eyeni mezunlar \/ öğrenciler:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003epazarlama ve marka yönetimi alanında kariyer planlayanlar\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 36pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: -18pt;\"\u003e\u003cspan style=\"font-size: 10pt; font-family: Symbol; text-transform: uppercase;\"\u003e·\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\"\u003e      \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cb\u003eserbest çalışanlar ve danışmanlar:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003emüşterilerine pazarlama\/marka yönetimi hizmeti sunmak isteyen profesyoneller için tasarlanmıştır.\u003cspan style=\"text-transform: uppercase;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-right: 0cm; margin-left: 18pt; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003ekatılımcıların herhangi bir sektörde çalışıyor olması yeterlidir. program boyunca teorik bilgiler pratik uygulamalarla desteklenecektir.\u003c\/p\u003e","brand":"AtölyeAtaşehir","offers":[{"title":"Online \/ Sertifika İstemiyorum","offer_id":47764077641780,"sku":"ABCHRSX2_f358f2","price":10000.0,"currency_code":"TRY","in_stock":true},{"title":"Online \/ E-Devlet Onaylı Üniversite Eğitim Sertifikası","offer_id":47764077674548,"sku":"ABCHRSX2_ea8821","price":12205.0,"currency_code":"TRY","in_stock":true},{"title":"Online \/ Uluslararası Geçerli Akredite Firması Eğitim Sertifikası","offer_id":47764077707316,"sku":"ABCHRSX2_080213","price":12205.0,"currency_code":"TRY","in_stock":true},{"title":"Online \/ 2 Sertifikayı İstiyorum","offer_id":47764077740084,"sku":"ABCHRSX2_ce4af0","price":14410.0,"currency_code":"TRY","in_stock":true},{"title":"Yüz Yüze \/ Sertifika İstemiyorum","offer_id":47764077772852,"sku":null,"price":12000.0,"currency_code":"TRY","in_stock":true},{"title":"Yüz Yüze \/ E-Devlet Onaylı Üniversite Eğitim Sertifikası","offer_id":47764077805620,"sku":null,"price":14205.0,"currency_code":"TRY","in_stock":true},{"title":"Yüz Yüze \/ Uluslararası Geçerli Akredite Firması Eğitim Sertifikası","offer_id":47764077838388,"sku":null,"price":14205.0,"currency_code":"TRY","in_stock":true},{"title":"Yüz Yüze \/ 2 Sertifikayı İstiyorum","offer_id":47764077871156,"sku":null,"price":16410.0,"currency_code":"TRY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/2422\/5588\/files\/1_1559e3e0-2ba8-4dea-9c5f-6602b54a01ec.png?v=1777808155","url":"https:\/\/atolyeatasehir.online\/products\/pazarlama-ve-marka-yonetimi","provider":"Atölye Ataşehir","version":"1.0","type":"link"}