{"product_id":"sosyal-medya-i̇cerik-atolyesi","title":"Sosyal Medya İçerik Atölyesi","description":"\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 8pt; line-height: 18.4px; font-size: 12pt; font-family: Aptos, sans-serif;\"\u003e\u003cb\u003e\u003ci\u003eİçerik Üreten Değil, Marka İnşa Eden Ol!\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eKısa Açıklama\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eBu 10 saatlik yoğun ve uygulamalı atölyede; içgörü odaklı içerik stratejisi kurmayı, yaratıcı ve tutarlı formatlar üretmeyi, veriye göre optimize etmeyi ve 1 haftalık gerçek bir içerik takvimi çıkarmayı öğreniyorsun. Çıkarken elinde portföyün, sistemin ve devam edilebilir düzenin var.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eBu Eğitim Kimler İçin?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-bottom: 0cm; margin-top: 0cm;\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eİçerik üretip “neden büyümüyorum?” diyen yaratıcılar\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eMarkasını kendisi yönetmek isteyen küçük işletme sahipleri\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eYeni nesil pazarlama becerisi kazanmak isteyen iletişim \/ medya öğrencileri\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eFreelance sosyal medya yöneticileri \u0026amp; ajans çalışanları\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eInfluencer \/ Kişisel marka oluşturma yolunda olanlar\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eNeler Kazanacaksın? (Dönüşüm Odaklı)\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-bottom: 0cm; margin-top: 0cm;\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003e4 Temel Sistem: Strateji – Üretim – Planlama – Ölçüm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eKonu \u0026amp; format üretme tıkanmasını bitiren içerik matrisi\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003e“Ne paylaşsam?” sorusunu çözen editoryal takvim alışkanlığı\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eGerçek veriye göre performans okuma ve karar verme becerisi\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eAI ile hızlanma (fikir, başlık, varyasyon üretimi)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eKişisel \/ marka tonu \u0026amp; görsel kimlik kılavuzu mini dokümanı\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003ePortföy: 1 haftalık takvim + 2 görsel + 1 video + strateji iskeleti\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eÖne Çıkan Farklılıklar\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-bottom: 0cm; margin-top: 0cm;\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eUygulamalı final teslimi ve canlı geri bildirim\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eHazır şablon setleri (takvim, metrik takip, içerik fikir kartları)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eGerçek rakip \u0026amp; trend analizi yapma mini sprinti\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eAI araçlarının “gerçekten işe yarayan” kullanım senaryoları\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eHızlı revizyon teknikleri (Batch içerik + mikro adaptasyon)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eEğitim Formatı\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-bottom: 0cm; margin-top: 0cm;\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eToplam: 10 saat (Önerilen: 5 oturum x 2 saat \/ 1 hafta)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eMetot: Anlatım + Demo + Uygulama + Geri Bildirim\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003ePlatform: Canlı online (opsiyon: hibrit \/ fiziksel)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eKatılımcı Sayısı: 8–20 (optimum etkileşim için)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eBonuslar\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-bottom: 0cm; margin-top: 0cm;\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003e25 İçerik Format Fikir Listesi (kategori bazlı)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003e10 Hook (Açılış Cümlesi) Formülü\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eReels \/ Shorts Hızlı Yapı Şablonu\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eMini Canva Kit (renk + font kombinasyon önerileri)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eKPI Rapor Şablonu (Google Sheet)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eAI Prompt Bankası (Başlık, fikir, varyasyon)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eÇıktı Örneği\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eKatılımcı: “X” markası için 7 gün – 3 ana kategori – 2 seri – 1 kampanya fikri – 1 video metni – İçerik görsel taslakları – Performans projeksiyon notları.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eKayıt CTA Örnekleri\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-bottom: 0cm; margin-top: 0cm;\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\n\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eHemen Kontenjanını Ayırt\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Times New Roman', serif;\"\u003e→\u003c\/span\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003e\u003cspan\u003e \u003c\/span\u003e(Buton)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eErken Kayıt %15 İndirim (Son 48 Saat)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eMentor Geri Bildirimi İçin İlk 10 Kişi\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"MsoNormal\" align=\"center\" style=\"margin: 12pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; text-align: center;\"\u003e\u003chr size=\"0\" width=\"100%\" noshade align=\"center\" style=\"color: #262626;\"\u003e\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Helvetica Neue'; color: #262626;\"\u003e2. DETAYLANDIRILMIŞ EĞİTİM PROGRAMI\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eMODÜL 1 – Dijital Sahneni Tanı (Giriş \u0026amp; Zemin)\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-bottom: 0cm; margin-top: 0cm;\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eSosyal medya bugün: algoritma mantığından davranış psikolojisine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003ePlatform farkları: Instagram mı TikTok mu? (Karar matrisi)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eHedef kitle haritalama: Persona + Journey + “Trigger” noktaları\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eMini Uygulama: 1 hedef kitle profili çıkarma\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eMODÜL 2 – Strateji İskeletini Kur\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-bottom: 0cm; margin-top: 0cm;\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eMarka kimliği sadeleştirme: Ton – Tema – Tutarlılık\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eİçerik türleri: Eğlenceli – Eğitici – İlham – Dönüştürücü\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eİçerik kategorisi matrisi oluşturma\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eRakip \u0026amp; benchmark: 10 dakikada hızlı analiz tekniği\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eTrend avcılığı: Hashtag, ses, format ve arama içgörüsü\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eUygulama: 5 içerik kategorisi + 15 fikir brainstorming\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eMODÜL 3 – Yaratıcı Üretim ve Akış\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-bottom: 0cm; margin-top: 0cm;\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eStorytelling formülleri: (Hook – Bağ – Değer – Aksiyon)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eGörsel dil çerçevesi: Renk rolü – Font hiyerarşisi – Template sistemi\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eVideo içerik hızlandırma: 3S Formülü (Süre – Sahne – Ses)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eAI araçları: Fikir varyasyonu, başlık, script çıkarma\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eUygulamalı: 1 Reels\/Shorts iskeleti + 2 görsel mock-up\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eMODÜL 4 – Planlama \u0026amp; Yayınlama (Derin Uygulama) – 2 Saat\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-bottom: 0cm; margin-top: 0cm;\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eEditoryal takvim şablonunun kurulumu\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003ePlatforma göre sıklık \u0026amp; ritim (Sürdürülebilirlik ilkesi)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eİçerik serisi \u0026amp; kampanya kurgusu (Ör: “Pazartesi Mikro İpucu Serisi”)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eAraçlar: Notion (içerik bankası), Trello (pipeline), Buffer \/ Later (zamanlama)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eUygulama Sprinti: 7 Günlük Takvim + 1 Mini Kampanya\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eMODÜL 5 – Ölçümleme \u0026amp; Optimizasyon\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-bottom: 0cm; margin-top: 0cm;\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eMetrikler: Vanity vs Actionable (Erişim \/ Etkileşim \/ Dönüşüm)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eKPI seti seçimi: Hedefe göre (Büyüme \/ Topluluk \/ Satış)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eAnaliz: Instagram \/ TikTok \/ Google Analytics okunması\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eİçerik Autopsy: “Neden tuttu \/ neden tutmadı?” formatı\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eOptimizasyon Döngüsü: Test – Öğren – Uyarla\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eUygulama: 1 rapor taslağı + 3 optimizasyon önerisi\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eMODÜL 6 – Final Proje Sunumu\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eTeslim:\u003c\/span\u003e\u003c\/p\u003e\n\u003col start=\"1\" type=\"1\" style=\"margin-bottom: 0cm; margin-top: 0cm;\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003e1 Haftalık İçerik Takvimi\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003e2 Görsel (taslak \/ Canva)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003e1 Kısa Video senaryosu \/ storyboard\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eMini Strateji Özeti (Hedef + Ton + 3 kategori + 1 seri)\u003cbr\u003eCanlı geri bildirim \u0026amp; gelişim önerileri\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eTeslim Edilen Dokümanlar\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-bottom: 0cm; margin-top: 0cm;\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eİçerik Strateji Şablonu (Notion \/ PDF)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eEditoryal Takvim (Excel \/ Sheets)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eKPI \u0026amp; Rapor Şablonu\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eAI Prompt Bankası\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003e25 Format Fikir Listesi + Hook Formülleri\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eGörsel Stil Mini Rehber Taslağı\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"MsoNormal\" align=\"center\" style=\"margin: 12pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; text-align: center;\"\u003e\u003chr size=\"0\" width=\"100%\" noshade align=\"center\" style=\"color: #262626;\"\u003e\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Helvetica Neue'; color: #262626;\"\u003e3. SOSYAL MEDYA TANITIM PAKETİ\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eKısa Post (Instagram \/ LinkedIn)\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eSosyal medyada “ne paylaşsam?” çıkmazı bitiyor.\u003cbr\u003e10 saatlik uygulamalı İçerik Atölyesi ile:\u003cbr\u003e• Strateji kur\u003cbr\u003e• Format üret\u003cbr\u003e• Video \/ görsel tasarla\u003cbr\u003e• Performans oku ve optimize et\u003cbr\u003eFinalde elinde 1 haftalık takvim + gerçek içerikler var.\u003cbr\u003eErken kayıt indirimi için DM at \/ linke tıkla.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eStory Serisi (3 Frame)\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003e1: “İçerik üretmekten yoruldun ama büyüme yok?” (Anket: Evet \/ Çok)\u003cbr\u003e2: 10 Saatlik Sosyal Medya İçerik Atölyesi: Strateji + Üretim + Planlama + Ölçüm\u003cbr\u003e3: Son 5 kontenjan – Kaydır \/ DM: “ATÖLYE” yaz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eReels \/ TikTok Script Örneği\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eHook: “İçerik üretiyorsun ama etkileşim neden düşük? 3 sebep söyleyeyim.”\u003cbr\u003eOrta:\u003c\/span\u003e\u003c\/p\u003e\n\u003col start=\"1\" type=\"1\" style=\"margin-bottom: 0cm; margin-top: 0cm;\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eStratejin yok, sadece fikir atıyorsun.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eTek format kullanıyorsun, kategori sistemi kurmadın.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin: 6pt 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #262626; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue';\"\u003eÖlçmüyor, sadece hissediyorsun.\u003cbr\u003eCTA: Bunları sistematik hale getirdiğimiz 10 saatlik atölye başlıyor. Link bio’da \/ DM “STRATEJİ”.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 12pt; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eSSS\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eS: Başlangıç seviyesiyim, katılabilir miyim?\u003cbr\u003eC: Evet, temel algoritma veya tasarım bilgisi gerekmiyor.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eS: Ek yazılım gerekir mi?\u003cbr\u003eC: Canva (ücretsiz), Notion veya Google Sheets yeterli.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eS: Kayıt alsak tekrar var mı?\u003cbr\u003eC: Canlı ders sonrası 10 gün erişimli kayıt (isteğe göre).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm 0cm 8pt; line-height: 18.4px; font-size: 12pt; font-family: Aptos, sans-serif;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif; background: white;\"\u003e\u003cspan style=\"font-family: 'Helvetica Neue'; color: #262626;\"\u003eS: Markam yok, kişisel hesap için uygun mu?\u003cbr\u003eC: Evet, kişisel marka senaryolarına uyarlanabilir.\u003c\/span\u003e\u003c\/p\u003e","brand":"AtölyeAtaşehir","offers":[{"title":"Online \/ Sertifika İstemiyorum","offer_id":47764078002228,"sku":"ABCHRSX2_f358f2","price":8520.0,"currency_code":"TRY","in_stock":true},{"title":"Online \/ E-Devlet Onaylı Üniversite Eğitim Sertifikası","offer_id":47764078034996,"sku":"ABCHRSX2_ea8821","price":10725.0,"currency_code":"TRY","in_stock":true},{"title":"Online \/ Uluslararası Geçerli Akredite Firması Eğitim Sertifikası","offer_id":47764078067764,"sku":"ABCHRSX2_080213","price":10725.0,"currency_code":"TRY","in_stock":true},{"title":"Online \/ 2 Sertifikayı İstiyorum","offer_id":47764078100532,"sku":"ABCHRSX2_ce4af0","price":12930.0,"currency_code":"TRY","in_stock":true},{"title":"Yüz Yüze \/ Sertifika İstemiyorum","offer_id":47764078133300,"sku":null,"price":10650.0,"currency_code":"TRY","in_stock":true},{"title":"Yüz Yüze \/ E-Devlet Onaylı Üniversite Eğitim Sertifikası","offer_id":47764078166068,"sku":null,"price":12855.0,"currency_code":"TRY","in_stock":true},{"title":"Yüz Yüze \/ Uluslararası Geçerli Akredite Firması Eğitim Sertifikası","offer_id":47764078198836,"sku":null,"price":12855.0,"currency_code":"TRY","in_stock":true},{"title":"Yüz Yüze \/ 2 Sertifikayı İstiyorum","offer_id":47764078231604,"sku":null,"price":15060.0,"currency_code":"TRY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/2422\/5588\/files\/1_cb40dda5-5afb-4f58-bd8d-5d7018f06c5b.png?v=1777808159","url":"https:\/\/atolyeatasehir.online\/products\/sosyal-medya-i%cc%87cerik-atolyesi","provider":"Atölye Ataşehir","version":"1.0","type":"link"}